If you keep up with gambling news, then you may have come across Drake’s name in conjunction with a streaming deal with Stake Casino. The Canadian rapper is collaborating with the crypto gambling site to host live streaming events in 2022. Partnerships between online casinos and high-profile public figures are fairly common. In fact, it’s among the top marketing tools for gambling companies. Celebrities already have a fanbase and a recognisable brand that operators can use to advertise their services and products. Stake has made such collaborations before. The Grammy Award-winning hip-hop artist is only the latest to endorse the site.
In the past few years, Stake.com has invested heavily in casino streaming. It has and continues to sponsor popular streamers to promote the casino. Several top casino content creators on Twitch play on the gambling site. Therefore, it’s not surprising the operator is entering another collaboration. However, the deal with Drake is one of the biggest. The two parties announced the news in early 2022. Although details remain scanty about what the deal actually involves, the streaming event is set to make waves in the iGaming sector.
Drake Streaming for Stake
Speaking on the news, the Toronto-born rapper said the partnership was ‘inevitable.’ Drake is not new to Stake Casino. In the past, the musician has streamed live videos of him playing on the gambling platform. Ed Crave, Stake’s co-founder, explained that Drake had been an active member of their community for several months. He also said, like the Stake community, Drake liked crypto and gambling. Thus, this collaboration was a natural evolution of their relationship. Content streaming is one approach the operator is using to produce fresh and interesting events to attract gamblers.
The partnership will see Drake broadcast himself playing live roulette. Fans and gamblers can tune in to watch the rapper bet on his favourite games. The two parties hinted at least one major event, where viewers will be allowed to participate in the live streams. During the Drake on Stake broadcast, the audience will have an opportunity to win a share of the pot. The award-winning musician plans to give away his winnings. He is supposed to put out streaming content throughout 2022. However, it’s not yet clear what other events the deal covers. Read more about Drake’s deal with Stake.com to learn what the casino has in store for players.
Drake and Online Gaming
Some people may wonder, why Drake? At a glance, the partnership might seem like an odd pairing. It’s not, though, given the rapper’s love for gambling. Drake is famous for betting big on almost anything. His $1.2-million wager on a Super Bowl game is an example of how far the artist is willing to go. Drake is known to love roulette and has several videos of him playing the casino game. In one instance, the Canadian filmed himself staking over $200,000 on a single roulette round. He won that round, and other predictions show he pocketed a hefty profit. However, there have been speculations the content was sponsored because the bet was highly improbable. In the Instagram video, Drake reels the audience that the result will be a repeat eight and sure enough, the ball lands on 8.
He posted similar content of him playing and winning on Twitter. He wagers a similar amount and wins more than $300,000. In another instance, the rapper was spotted gambling in roulette during a Toronto Raptors game. In his Instagram, he explained, ‘…may as well,’ since he had a spare seat for his laptop. Drake is so passionate about roulette that he has a watch designed to resemble the classic roulette wheel. It’s not farfetched to conclude that route will be among the top games he plays during the streaming event. Stake Casino might decide to include other gaming options, especially if the content will be available as multiple broadcasts.
Gaming with Cryptocurrency
Drake’s passion for roulette is not the only quality that makes him a good match for the deal with Stake. He is also an advocate for digital currency. The rapper has been vocal about investing in crypto, and he even gambles with it. He is said to use Bitcoin in some of his roulette sessions. Stake Casino is one of the operators promoting crypto gaming. It supports various currencies, allowing players to leverage the benefits of blockchain payments. Thus, this collaboration may be a chance to advertise the use of virtual coins for internet gambling. Crypto gambling is gaining as much attention as casino streaming, and Stake wants to ride the wave to boost its prominence in the industry. Whether the partnership with Drake generates the expected popularity is a question of time.
Instagram or Twitch?
In casino streaming, the platform matters as much as the content. The collaboration news didn’t specify where the live streams will be available. Twitch is the most obvious choice because it has some of the biggest casino streamers. Audiences that appreciate gambling content are already on the site. However, it might not be the best choice for Drake. The hip-hop artist has a wide following on Instagram, and Stake might want to capitalise on that. Drake already posts most of his iGaming videos on Instagram to his over 100 million followers. So, the social network could be a better fit than Twitch. As the two parties finalise the partnership details, fans and gamblers interested in the streaming events can find out more.
Stake Casino is not afraid of bold moves, and it shows that with its collaborations. The crypto gambling site partners with various celebrities to promote its brand. In 2022, the online casino is set to produce streaming content with Canadian rapper, Drake. The live streams are meant to attract more players to the platform. A major Drake on Stake broadcast will allow audiences to play alongside the rapper and share wins.