One of the most popular and useful social media platforms in today’s business world is Instagram. The main reason is its big and engaged user base, which could be a gold mine for businesses that understand how to promote their products or services effectively. The benefits are enormous because it allows you to reach a large number of people who may use your products and become brand influencers and loyal customers. In fact, 90% of Instagram users have said that they follow at least one business profile.
Instagram’s popularity is constantly growing, and businesses try to use the momentum to build creative profiles. The reason is that entrepreneurs see Instagram as the perfect platform to showcase their authenticity and creativity. If you decide to become part of this world and create an Instagram business profile, first download the app and then set up a business account.
Once you finish that part, you should start planning how to make your profile stand apart from the competition. To help you with that, you will need to create a powerful Instagram marketing strategy that will allow you to promote your brand exactly how you want. You can share educational posts, use creative hashtags related to your brand, and organize fun contests. This can also assist you in attracting a large audience, raising brand awareness, and, ultimately, sales.
To get you started, here are four tips to implement once you create a business profile on Instagram.
Be creative and authentic
Authenticity and creativity are two of the most important aspects of a successful Instagram business profile. No matter how well you understand the algorithm or how many Instagram hacks you try as a brand, the most important piece of the puzzle is your brand’s story. As a business owner, you should always strive to show your creative, authentic side. It will demonstrate to your followers that your brand can offer unique products and services.
Knowing what to post and how to write about your brand is critical to the success of your Instagram profile. The best way to accomplish this is by creating detailed, authentic posts with interesting captions written underneath, and to gather even more attention, you can make use of interesting Instagram fonts. Many free online tools will generate the best fonts Instagram users can take advantage of to showcase their creativity and uniqueness.
For instance, when you write your company’s bio or write captions under your posts, you can use various font styles to showcase your creativity. For this purpose, you can use an Instagram font generator to help you come up with authentic and creative font styles to write in. Write your content, and the generator will show you different font styles to choose from. This is a great way to gain a large number of genuine Instagram followers and ensure that you have established a community of loyal clients.
Image source: Animoto
Include Instagram feed on your website
This is an extremely effective method of promoting your Instagram account to your website visitors. Your website visitors will have the chance to check out your Instagram content and, if they like what they see, follow your profile without even leaving your website.
You can embed your Instagram feed on your website using a variety of tools. These tools create a visual feed builder that is easy to use and offers numerous customization options. It is an excellent chance to provide your website visitors with fresh content because what you post on your Instagram page will automatically appear on your company’s website as well.
When you implement specific hashtags appropriate for your line of business, you can easily increase the number of people who see your posts. Your post will most likely go unnoticed if you use a generic hashtag. It is critical to look for keywords that include both common and industry-specific terms that your followers will recognize.
They should be memorable and preferably involve your brand in some way. When using hashtags, consider what keywords your target market might be searching for that also apply to your brand. Also, don’t exaggerate with the hashtags. Add three to five carefully chosen hashtags, and make sure they accurately represent your company.
Image source: Mashable
Make use of Instagram ads
Make good use of paid Instagram ads. These ads increase the number of people who see your content. Customers are shown your advertisements based on their interests, demographics, likes, and other factors. You could run photo, video, carousel posts, and Story advertisements, among other things.
Instagram’s algorithm is constantly changing, so your Instagram strategy should evolve too. It is a platform with an actively growing user base. There is still room on the platform for brands with a visual story to tell and a desire to build a loyal customer base.