Soho China Sells to Blackstone, Cementing Owners’ Exit

China’s economy is on a tear. Factories are humming, and foreign investment is flowing in. Even so, the wealthy and powerful people atop some of the country’s most prominent companies are heading for the exits.

The latest are Pan Shiyi and Zhang Xin, the husband-and-wife team that runs Soho China, a property developer known for its blobby, futuristic office buildings. In striking a deal this week to sell a controlling stake to the investment giant Blackstone for as much as $3 billion, Mr. Pan and Ms. Zhang are turning over the company as high-profile entrepreneurs come under public and official scrutiny in China like never before.

Soho China did not respond to a request for comment.

China’s most famous tycoon, the Alibaba co-founder Jack Ma, has kept an uncharacteristically low profile since late last year, when the government began a regulatory crackdown on his companies and the wider internet industry. Colin Huang, founder of the Alibaba rival Pinduoduo, resigned as chairman in March, less than a year after he stepped down as chief executive. In May, Zhang Yiming, founder of TikTok’s parent company, ByteDance, said he would hand over the chief executive post to focus on long-term strategy.

Under the Communist Party’s top leader, Xi Jinping, nationalism has been resurgent in China, and the government has sought to exert more direct influence over the private sector. Even before this week’s sale, Mr. Pan and Ms. Zhang of Soho China had been avoiding the spotlight more than they did during an earlier, freer era of China’s economic revival.

“For big tycoons in China, nowadays they need to be careful in general,” said Ling Chen, who studies state-business relations in China at the School of Advanced International Studies at Johns Hopkins University.

Highly visible entrepreneurs, particularly those in risky sectors like real estate and finance, know that regulators will scrutinize their businesses more closely someday, Professor Chen said. “They just don’t know when that day is.”

Mr. Pan and Ms. Zhang’s rise, as they have described it in media interviews and online, mirrored China’s.

Mr. Pan, 57, grew up poor in the remote northwestern province of Gansu and briefly worked at a state-owned oil company after college. In the early 1990s, he started a real estate company in the southern province of Hainan with a few friends and made his first bucket of gold.

Ms. Zhang, 55, was born in Beijing and immigrated to Hong Kong at age 14. She worked in factories for years before going to Britain with the equivalent of a few thousand dollars in savings. After receiving a master’s degree in economics at Cambridge, she worked at Goldman Sachs.

She was introduced to Mr. Pan in 1994. He proposed four days later. In 1995, they founded the company that would later be renamed Soho China.

As their towers began piercing the Beijing and Shanghai skylines, Ms. Zhang and Mr. Pan became an “it” couple in business and society circles. Top entrepreneurs, government officials and intellectuals attended their parties.

Mr. Pan was also one of the first Chinese business leaders to recognize the power of the internet in marketing and public relations. He wrote a popular blog in the 2000s. Then, when the Twitter-like social media platform Weibo came along, he quickly became one of its most influential voices, amassing more than 20 million followers.

In his Weibo posts, he wrote about his childhood, China’s real estate policies and air pollution in Beijing. He was never too pointed in expressing his opinions. But he wanted China to learn from its mistakes, such as its cruel treatment of the moneyed and educated classes during the Cultural Revolution.

After Mr. Xi took office as China’s top leader in 2013, the authorities began going after businesspeople and intellectuals with big online followings. The police that year arrested Wang Gongquan, a friend of Mr. Pan’s and supporter of human rights causes, on charges of disrupting public order.

Mr. Pan and Ms. Zhang began selling off property holdings in China and spending more time in the United States. The family of Ms. Zhang and the Safra family of Brazil, long involved in international banking, teamed up to buy a 40 percent stake in the General Motors building in Manhattan.

Chinese news outlets asked why Soho China was letting go of billions of dollars in assets in China. They noted that the couple donated generously to Harvard and Yale but not to Chinese universities.

After media reports accused Soho China of “fleeing” Shanghai by selling projects there, Mr. Pan wrote on Weibo: “Buying and selling is normal. Don’t read too much into it.”

The company’s last big public event was the opening of Leeza Soho, a lithe, spiraling skyscraper in Beijing, in late 2019. Zaha Hadid, the famed architect who designed the tower and a friend of Ms. Zhang’s, had died a few years earlier.

Last year, Ren Zhiqiang, a retired property mogul and friend of Mr. Pan’s, was detained for an essay he shared with friends on a private chat group. The essay criticized Mr. Xi’s handling of the coronavirus outbreak and the direction he was taking the country. Mr. Ren was sentenced to 18 years in prison.

Today, Mr. Pan’s and Ms. Zhang’s Weibo accounts are filled with bland, friendly material: holiday greetings, book recommendations, photos of flowers in bloom outside Soho China buildings. Both of their accounts are set to display only the past half year’s posts.

On Wednesday night, minutes after Soho China announced the sale on its official Weibo account, Mr. Pan reposted the announcement without comment, in what online commentators called a “silent farewell.”

Albee Zhang contributed research.