Technology has tremendously impacted business operations and marketing across the globe. So much so that some conventional advertising methods like the use of radio jingles have become obsolete.
Today, there are new and advanced forms of marketing such as PPC marketing, social media advertising, and digital signage solutions. However, even when comparing these new options, digital signage is different from the rest because it gives you full control of what you’re covering. Social media and PPC are slowly turning into pay-to-play platforms, so coverage is tied to your budget and you are also competing against other companies.
Keep reading to learn the top digital signage offers your business may benefit from.
1. Standout Advertising Options
Users today come across hundreds of ads and billboards each day displaying various product descriptions, promotions, offers, etc. Therefore, you need to market your products or services in a way that stands out from the crowd.
With digital signage, you can use a wide range of multimedia components to make your content exceptional and grab your audience’s attention. These include static ads, video testimonials, product demonstrations, 4K graphics, and animation videos. You can also update your social proof data in your digital signage content management system to encourage potential customers to engage with you.
The digital signage content should be tailored depending on what you’re offering. For example, if you have a restaurant, you can add digital menu boards to display images of your foods, pricing, positive customer reviews, and easily update menus instead of printing new ones every time there is a change. This not only modernizes your restaurant, but also improves customer experience, which will then boost sales.
2. Improved External and Internal Communication
Digital signs can improve corporate communications and workplace productivity. You can use your office’s LCD screens to share company KPIs and important updates. This may appeal to more employees compared to long emails. Also, you can enhance employee engagement by displaying motivational quotes or inspirational messages. And, if an employee has shown exemplary performance all year round, you can congratulate them on the digital screen to make them feel appreciated.
When it comes to external communication with customers, digital signage screens allow you to communicate with specific customer groups and tailor your content to their needs. For instance, if you’re running a retail store, you can display your products using a video wall. But, during specific times, like when schools are opening, you can switch things up to focus on products that appeal most to students.
3. Real-Time Messaging and Updates
Modern digital signage software solutions support apps that can collect live information or data from a third-party system and project it on a digital signage display. This live information can be anything from RSS News Feeds to weather updates to social media feeds. As a result, your customers will remain updated about the things happening around your business.
Real-time updates are especially useful in industries that serve travelers, such as airports and hotels. If there are cancellations or last-minute changes on departure or arrival times, you get to inform your customers ASAP so they can make the necessary adjustments.
4. Digital Building Directories and Maps
Digital building directories are an essential resource for any business or company. Your customers are busy people so help them save time by ensuring they get what they need quickly and without hassles. Thus, incorporating directories into wayfinding screens is a sure way to achieve this. For example, if you run a healthcare center, installing touchscreen directories will help your clients to find an office or physician quickly. This allows them to enter their names and filter through the options to get whatever information they want.
Moreover, large businesses will benefit from interactive digital signage solutions. You won’t need a static map to inform your customers about the various sections within your business. This is important, as static maps have to be regularly updated and republished every time changes are made. Hence, it can be inconvenient for both you and your visitors. Digital wayfinding maps can be updated in real-time and utilize interactive kiosks to provide customized information based on customer input.
5. Easy Content Creation and Scheduling
Creating relevant content for customers at all times can be a challenge. But with digital signage software, content creation has been simplified. In fact, you can choose from a wide variety of professionally designed templates, and modify the messaging and text to have ready content for your users. You can even manage multiple digital screens using a single content playlist instead of creating multiple playlists for each screen.
Furthermore, when it comes to scheduling, you can program items to play at set times throughout the day. This saves you the trouble of constantly monitoring your displays. It also ensures your customers are consuming fresh content at all times to keep them engaged.
In Conclusion
These are just some of the benefits of digital signage. Gone are the days when businesses would bombard their customers with ads and hope someone clicks. Therefore, digital display technology allows you to automate ads, improve communication channels, collect data, and maintain fresh content to revitalize your customers’ experiences and remain ahead of your competitors.
