If you’re a fan of “Clarkson’s Farm,” chances are you’ve heard of Diddly Squat Farm. What started as a bold experiment by TV presenter Jeremy Clarkson has turned into one of the UK’s most famous farm shops and a must-visit destination in the Cotswolds. Whether you’re curious about the food, the views, or just want to see where the show is filmed, this guide will tell you everything you need to know before you go.
Where Is Diddly Squat Farm?
Diddly Squat Farm is located in Chadlington, near Chipping Norton, in the Oxfordshire Cotswolds. The peaceful rolling hills of this region are part of its charm. What used to be a quiet local farm now welcomes thousands of visitors every month thanks to the Amazon Prime show. If you’re driving, you can use “Diddly Squat Farm Shop” in your sat nav or Google Maps, which will take you directly to the site.
What Can You Do at Diddly Squat Farm?
The main attraction is the Diddly Squat Farm Shop, a small but well-stocked store full of fresh produce, meats, dairy, and some unique branded items. Visitors come for the famous “Cow Juice” milk, the popular chutneys and jams, and seasonal vegetables straight from the farm.
If you’ve watched the show, you’ll also recognize some of the quirky touches, often with Clarkson’s signature humor. From T-shirts and mugs to locally made honey, there’s something for everyone. For fans, simply walking into the shop feels like stepping onto the set.
Some days, there are also pop-up food stands or seasonal events. Keep an eye on the farm’s social media for updates before you plan your visit.
Is There a Café or Restaurant?
Yes, though availability has changed over time. Clarkson opened the Diddly Squat Farm “Big View” restaurant for a limited run, offering local beef, lamb, and vegetarian dishes. However, due to planning permissions and local council issues, it hasn’t always been open. Before you go, check whether the restaurant is currently running. Many visitors still bring a snack or enjoy food from local pubs in Chadlington or Chipping Norton nearby.
Best Time to Visit
Weekends and holidays can get very busy. Long queues for the shop are common when new episodes air or when Jeremy posts about new products. If you want to avoid the crowds, try visiting on a weekday morning.
The Cotswolds are beautiful year-round, but spring and summer offer the best weather and green fields. Autumn brings a different charm, with golden trees and fresh harvest produce. Winter is quieter but can be muddy, so bring boots.
Parking and Accessibility
Parking is available, but space can be limited on peak days. Sometimes traffic builds up on the country lanes leading to the farm. Be patient and respectful, this is still a working rural area, and many locals use the same roads daily.
Accessibility-wise, the shop is small but manageable. If you need assistance, it’s best to contact the farm in advance.
What to Buy: Popular Items
Visitors love bringing home a taste of the farm. Some of the most popular products include:
- Cow Juice Milk – fresh and creamy
- Clarkson’s Bee Juice (Honey) – locally produced honey
- Farm-Fresh Meats – lamb, beef, and sausages from the farm or local suppliers
- Seasonal Vegetables – straight from the fields
- Chutneys, Jams, and Sauces – ideal gifts
- Merchandise – T-shirts, mugs, and hats for Clarkson’s Farm fans
Many items are unique to the shop, so if you see something you like, grab it, it might not be available online.
Tips for First-Time Visitors
- Check Social Media Before Going – Opening hours and product availability are often updated on Instagram or Twitter.
- Bring Cash or Card – The shop accepts cards, but it’s good to have cash just in case.
- Be Patient – Queues are part of the experience, especially on weekends.
- Respect the Area – Remember this is a rural village. Park only in designated areas and follow any instructions from staff.
- Combine Your Trip – The Cotswolds have plenty of charming pubs, tea rooms, and scenic spots. Make it a full-day outing.
Nearby Attractions
If you’re traveling from afar, make the most of your trip. A few nearby places worth visiting:
- Chipping Norton – a classic market town with shops and cafés
- Blenheim Palace – a UNESCO World Heritage site not too far away
- Cotswold Wildlife Park – great for families
- Broadway Tower – stunning views and a bit of history
Final Thoughts
Visiting Diddly Squat Farm is more than a shopping trip, it’s a peek into one of Britain’s most talked-about farms. Whether you’re a fan of “Clarkson’s Farm” or just looking for a fun day in the countryside, it’s a unique stop that combines local food, celebrity charm, and Cotswolds beauty.